TOKYO, March 2022 — SOLIA Corporation (Head office: Minato-ku, Tokyo; Representative Director: Yukio Nishiguchi), a wholly owned subsidiary of YCP Holdings (Global) Limited, has launched a new brand, “MELCE,” that liberates the beauty of women. The company launched MELCE Sparkling Spa Shampoo on Wednesday, March 2, 2022. In addition to MELCE, SOLIA Corporation offers safe, high-quality organic skincare brands ALOBABY, HALENA, and AMBiQUE.
■ Brand Concept
MELCE is a self-care brand allowing women to be vulnerable in an age when it is commonplace to live strongly.
Now that women are more independent and active in society, it can be difficult for them to show and embrace their vulnerability. MELCE is a brand that will help you open up your own beauty by providing you with an opportunity to honestly face your true self, and free your mind.
■ Product Overview
MELCE Sparkling Spa Shampoo 200g: 5,500 yen (tax included)
A new spa shampoo that uses a unique blend of highly concentrated carbonic acid*1, mineral clay*2, and charcoal*2.
・A unique blend of ingredients produces dense carbonic acid bubbles
The carbonated dense foam containing mineral clay and charcoal removes dirt and sebum from deep within the pores, leaving the scalp clean and healthy. The foam envelops the hair and reduces friction for damage-free cleansing, bringing out the natural bounce and shine of the hair and leaving it soft, silky, and shiny.
・A highly concentrated “head spa” experience
The product’s highly concentrated (8,000 ppm) carbonated bubbles soften and relax the scalp and support a beautiful hair cycle. Ingredients penetrate every nook and cranny of the scalp, and continued use of this treatment will make even the most troublesome of hair moist and manageable.
・Dense foam that creates an “instant fresh treatment”
Nano repair care ingredients penetrate keratin, the hair’s main protein, leaving it supple, shiny, and beautiful.
・Contains a concentrated blend of beauty ingredients that are good for hair and scalp, and also provides ample moisture repair
Contains concentrated beauty essence ingredients*3 (hydrolyzed keratin, hydrolyzed silk, hyaluronic acid, ceramides, gamma-docosalactone, camellia seed oil, amino acids, melittan) that are good for the hair and scalp, with nine additive-free formulas and a floral herbal fragrance.
*1: Injectant, *2: Detergent, *3: All damage repair ingredients
■ How to Purchase
Available at SOLIA’s official online store: https://www.alo-organic.com/shop/products/melce001_1